NEWSLETTER 
Q2 2020
To our valued members,
 
We’re excited to announce that the new Z-Wave Alliance SDO has been formed, and we’re on track to fully-launch for membership in July!

As many of you already know, in December 2019, Z-Wave Alliance, along with Z-Wave silicon provider Silicon Labs, announced they would open the Z-Wave network layer and communication protocol for the Z-Wave Specification and shifting the role of the Alliance to that of a Standards Development Organization (SDO). The released specification will become a ratified multi-source wireless standard that is available to all silicon and software stack vendors for development. Under the new SDO, members will have a voice in shaping the technology and companies will leverage their diverse backgrounds and experience to work cooperatively to mold the future of the smart home.

You can learn about the new membership levels, benefits, and FAQs at: https://z-wavealliance.org/sdo/.

Current Z-Wave Alliance members can easily transfer their membership to the new organization, while keeping their membership renewal dates with no dues required until renewal.

Please note, there are important next steps needed from your company to ensure a smooth transition.

Next Steps Needed from Your Company:

  • All members should login to your Z-Wave Alliance member user account via the member portal (https://members.z-wavealliance.org) and make sure your contact information is correct.
    • If you are the primary contact for your company account, please ensure your contact information is correct and review the persons associated with your account.  If you need assistance or would like to confirm who the primary contact for your account is, please email administration@z-wavealliance.org.
  • Primary contacts should look to receive an email at the end of June with the Transfer/Termination agreement and new membership agreement and further instructions.
Thank you for your continued support and we look forward to having you join us on this exciting new venture.
Warm Regards,


Mitchell Klein
Executive Director



Janet Collins
Director, Membership & Events

Overcoming Industry Crisis - What Have We Learned in the Past 25 Years?


Mitchell Klein, Executive Director, Z-Wave Alliance
 

In instances where the future and what comes next can be deceptively unclear, taking the time to reflect on the events of the past can help guide us as we move forward. The world moves quickly; the state of current affairs and more specifically, our industry, has changed dramatically since the last newsletter we issued just a couple months ago. While disruptive in many ways, the recent coronavirus is not our first industry crisis - and likely will not be the last. To chart a path forward, we look to the unforeseen challenges of the past to see how our industry fared and learn how companies came out on the other side, often times better off than they were prior.

We start with The Dotcom Bubble: from the mid-1990’s to 2001, the new Internet sector coupled with its related high-technology industries grew rapidly, due in large part to widely available venture capital, which in turn created a new wave of growth within Silicon Valley. The promises of the new technologies inspired many to create new and revolutionary companies to “jump on board” but when the bubble burst and the stock markets crashed, we learned lessons to blaze a path forward. As a result of the burst, establishing the building blocks of your organization and setting the correct prioritizes became paramount. Businesses began to stabilize and resume growth, that is, until the early 2000’s and 9/11. 

Just days after CEDIA 2001, we were hit with national tragedy on September 11th - anyone reading this remembers where they were that day and how what happened that day affected us. Collective industry confusion about the future, massive costs to daily freedoms, and impending war impacts the economy and sparks a need for companies to re-evaluate their value and their positioning. What happens as a result of this? Branding and differentiation become key. Companies that identified who they were, why they were different, or why they were better deeply established themselves within their industries and communities and they learned the value of standing out.   

Just like that, business begins to pick back up. The 2000’s are profitable, money is seemingly burning a hole in affluent clients' wallets, the housing market sees a resurgence, and the industry witnesses another boom in business. All’s well until 2008, when we’re presented with another major challenge: the Great Recession of 2008 hits the industry and everyone in it, hard. While the recession only officially lasted until June 2009, wages tumbled and unemployment soared well past then. The climate for new business becomes pretty hostile,; we’re once again faced with adversity; but out of this crisis and we’re land at the crossroads of fear vs. opportunity. An unexpected side effect? Service contracts. No longer would the excitement of the installation of the solution close the sale, to focus turned to going above and beyond and how companies would support their customers even after their job that day was “done”.  Small businesses survive by doing more with less; more business butwith fewer customers. 

While there’s been many others crises, those are just a few examples and lead us into the present day and one of the newest challenges we’re still figuring out how to face down: the coronavirus. This is uncharted territory for everyone, and we’re all doing our best to stay connected, keep business momentum and anticipate future opportunities. Even though the past couple months have been turbulent, we’re already discovering important takeaways and lessons learned. 

Reflecting on the past two decades, our industry has weathered many storms -- and throughout each one, four main pillars have helped companies witness success on the other side: organization, operational flexibility, finance, and strategy. During a time of crisis, it is management and leadership that set the tone. From there, establishing best practices and adapting to operating within the “new normal” with an eye on the future is the next pillar. One way we’ve seen a lot of companies do this is increase resources on education and certifications for their teams, or setting up virtual house calls for customers instead of meeting face-to-face for installations.  Finance, including cash and inventory control become even more critical. Lastly, establishing a strategy and the execution, including rolling up your sleeves in determination to do both what you can and need to do has proven to help guide us through hardship.

When faced with a crisis, often looking back provides the best path forward.

Events and trade shows have been heavily impacted by the pandemic, with a majority of the industry events that we partner with and participate in either cancelling through 2020 or moving to virtual models. We will still use the newsletter as a resource for members on upcoming events that we are partnered with or participating in, to advise on the latest updates and opportunities.

Looking ahead to 2021, the Z-Wave Alliance is planning participation in both CES 2021 and ISE 2021.  Members can reserve their space in the Z-Wave Pavilions now and receive an early-bird discount!  Rest assured if an event is cancelled due to COVID-19, members will receive a full refund. For more information visit the links below.


Works With
September 9-10, 2020, Virtual
For more information and to register, click here



CES 2021
January 5-9, 2021, Las Vegas, Nevada
Member Pavilion Space is available here.




ISE 2021
February 2-5, 2021, Barcelona, Spain
Member Pavilion Space is available here.

See More

You Are Invited to Join Us for Webinar Wednesdays!

In light of social distancing and travel restrictions, the Z-Wave Alliance has developed a new webinar series, kicked off in May, called the Z-Wave Alliance Virtual Academy: Webinar Wednesdays, hosted by our members and industry experts to offer education, training, and insight around hot topics in Z-Wave and the larger smart home and IoT ecosystem. The webinars cover a wide range of topics and perspectives, from manufacturing best practices during a pandemic, to technical deep-dives for developers on the Z-Wave 700 Platform, to product-specific education from members for integrators, dealers, and many others.

The 30-45 minute sessions will run through August (and potentially beyond!) and are being held via Zoom on Wednesdays beginning at 9:00am PT/12:00pm ET. Attendees can register on the Z-Wave Alliance website and links to each session will be emailed to participants after their registration is complete. The schedule will be updated regularly as the series progresses.

Access past webinars and check the schedule for upcoming sessions on the Z-Wave Alliance website and YouTube

Are you interested in presenting a webinar in the series? If so, please reach out to janet@z-wavealliance.org for additional participation information and details.


 

Announcing the Forthcoming Z-Wave Ecosystem Report


This year, we’re excited to release our second-annual Z-Wave State of the Ecosystem Report to highlight Z-Wave’s growth in certified products, members, and other big accomplishments and exciting news to come.  In this report, we’re focusing on smart home and connected technology both inside and outside of the home -- what it looks like now, current and future trends, opportunities -- and how Z-Wave plays a role in all of it. It is a great piece of content to share with team members, stakeholders, prospective members, and anyone who wants to better understand Z-Wave, the Z-Wave Alliance, and smart home and IoT as a whole. The full Z-Wave State of the Ecosystem Report will be available and distributed to you soon. Keep an eye on your inbox and stay tuned!

Industry Media Weigh in on The Future of
Smart Home & Z-Wave

Curious to learn what industry exports and media have to say about the state of the smart home market in 2020 and beyond? In our forthcoming Z-Wave State of the Ecosystem Report, we asked industry experts and press across a wide range of verticals to provide us with their insight on the future of the smart home. From challenges, opportunities, and trends to come, we provide in-depth responses from ten industry experts within our upcoming report. Below is just a teaser of some of the knowledge you’ll find within the soon to be released report!

As the industry shifts from “early adopter” to “mass adoption” what’s the number one (or top few) hurdles facing consumer adoption of the smart home?

“Complexity, interoperability and longevity are the largest hurdles to mass consumer adoption of the smart home.  Complexity because consumers don’t want to spend their weekends installing/troubleshooting their homes. Interoperability because consumers don’t want to buy something unless they know it will work with everything they have in their home now (and might want in the future). And longevity because consumers are scared by the all too common reports of the death of smart home devices.”

  • Jennifer Pattison Tuohy, DWELL

What’s the greatest opportunity facing the smart home market in 2020 and beyond?

“Building trust in the providers of smarter homes will not only advance mainstream adoption, it will also ensure that providers of such gear remain compliant with upcoming laws designed to help customers understand where their data is going and to control its use.”

  • Stacey Higginbotham, Stacey on IoT

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